BJRees Marketing Ltd
I’m a marketer who understands tech. Marketing a complex technical product to sceptical buyer groups isn’t easy. It’s a very different job to selling B2C products or any high volume/low value offering. The sort of people you hire, the way you allot budgets and the strategies you take are the difference between hitting your annual targets and missing them.
I believe in sound strategy, teamwork and medium-term goals. by sticking to these principles I’ve been part of executive teams that have hit targets and rebuilt cultures. I’ve been a Java developer, product manager and a CMO, so I know what it takes to sell to a technical audience.
I provide support and help with B2B marketing strategy and can review a wide range of B2B marketing problems, with more than 10 years of senior marketing experience, all of it for B2B orgs. Creating a marketing plan that actually works and generating high-quality opportunities that will convert into revenue, is one of the most difficult jobs when marketing to larger companies, full of pitfalls and wasted budget.
Ben came highly recommended by the Chair of our Board, not just as a B2B marketing expert, but as a successful leader. Ben has provided invaluable insights and frameworks for me on how to tackle a range of challenges within a fast scaling B2B company, from pricing and packaging, to team structure, product marketing and leadership team structures as companies and commercial teams grow. Having worked in industry for many years, his advice is always rooted in applied experience, and comes with clear examples and recommendations on how to proceed and what to avoid.
VP of Sales & Marketing at Glean
Products and services
B2B marketing help
I’m a marketer who understands tech. Marketing a complex technical product to sceptical buyer groups isn’t easy. It’s a very different job to selling B2C products or any high volume/low value offering. The sort of people you hire, the way you allot budgets and the strategies you take are the difference between hitting your annual targets and missing them.
